According to studies, more than 80% of businesses see events as one of the most important ways to achieve their goals. This shows that events have grown in importance in the business world. However, a successful business event does not occur by chance! You’ll need great planning, from knowing the definitive objectives to choosing the best platform to promote it.

In this article, we’ll show you how social media can be a valuable tool for promoting your small business event, as well as how to use it effectively to achieve your desired outcomes!

1. Get People to Talk about It

Getting people to talk about your event is key to promoting it! Whether it’s because of the fantastic guest stars or wonderful keynote speakers, your small business event should become something that people look forward to. As a result, your first social media goal should be to get as many people as possible to talk about the event you’re organizing.

If your event budget allows, working with local influencers is one effective way to generate buzz for your event. Studies have repeatedly demonstrated that working with micro-influencers has a greater impact than working with bigger names. Just make sure you reach out to the right people according to your niche. Otherwise, you will simply be wasting your resources.

Yet, if you want to keep your costs low, you can try creating content on your own. While it may require some trial and error, your efforts will be worthwhile once you have received thousands of likes, comments, and shares from your social media audience. Each platform, however, requires different strategies to make a post go viral, so be sure to experiment a lot.

2. Use High-Quality Posts

Getting people to talk about your event is important, but you should also provide them with enough information so that they’re convinced to attend. Here’s where high-quality posts come in! Nobody will follow your social media accounts, let alone attend your business event, if you do not have professional-looking social media posts, whether video or photos.

To create high-quality posts, however, you must have a clear understanding of your target audience. So, what you need to do now is identify your event’s niche and figure out what kind of posts that captivate them. For example, if you want young mothers to come to your event, you can use Instagram stories to inform them about what kind of deal they may get during by attending.

Alternatively, if you target business people, you can use TikTok videos to show them industry experts who will attend and talk at your event. Essentially, whoever your target audience is, make sure your posts provide value to them. Additionally, if you think that you don’t have good design skills, consider using online small business flyer templates in the process.

3. Engage Your Audience

Another way to get more people to learn about your small business event on social media is to consistently interact with your audience. Your audience enjoys visually appealing content, but they also value genuine interaction with others, especially business owners. Responding to their comments or direct messages can help you build deeper trust with your audience, increasing their likelihood of attending the small business event you’re planning.

You can also gauge what people think of your event by interacting with your audience. This allows you to see if there’s anything you can change to make it more appealing to them. Ultimately, when it comes to engaging with your audience on social media, the most important thing is to keep everything consistent with your brand tone and company values. When you don’t pay enough attention to these things, your accounts will not appear professional.

4. Invest in Social Media Ads

You may have gained some followers by collaborating with influencers and creating high-quality posts, but how do you get more people to learn about your event? This is where you should think about using social media advertising. While this practice has already become the norm for large corporations, not all small business owners understand how to use it effectively.

The main benefit of using social media ads is the ability to effectively target your social media content. In the context of social media, targeting involves reaching out to a particular demographic that is more likely to be interested in your product or, in your case, event. In addition, you can also use social media ad tools to analyze your efforts in detail.

The Takeaway

Social media has become an unavoidable aspect of how we interact today, and this is especially true when it comes to event planning! For small businesses, it is an effective tool for attracting more potential attendees. By understanding how event organizers use online social platforms, you can help your small business increase event attendance rates and achieve its goals.